At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance?

Quantcast has researched to see what works, what doesn't, and why.

We've discovered six reasons why key assumptions of RTB are incorrect and how to improve display performance with an integrated approach to targeting.

Quantcast White Paper:

Six Things You Need
To Know About Real-Time
Display Advertising

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