Discover how you can influence consumers in the most meaningful and effective way!

About the Webinar

In this webinar, we exclusively unveil results from a recently completed global research study which measured the role that brands, advertising and other touchpoints play in shaping purchase decisions across 8 product categories.

Join us as we explore two key questions; In today's online environment, what role does the Brand have to play in the consumer decision journey? How can your business influence consumers in the most meaningful and effective way? 

This webinar aims to provide you with:

  • A new perspective on how consumer behaviour relates to purchasing
  • The various decision pathways that consumers follow in making their brand choices
  • The major points of influence along the consumer decision journey

Duration: 40 Minutes


Speaker Picture
Laurie Naspe
Director, Strategic Insights


When & Where


Thursday, 21 July, 2016
Mauris Nec , USA

Session Details

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