Discover how you can influence consumers in the most meaningful and effective way!
About the Webinar
In this webinar, we exclusively unveil results from a recently completed global research study which measured the role that brands, advertising and other touchpoints play in shaping purchase decisions across 8 product categories.
Join us as we explore two key questions; In today's online environment, what role does the Brand have to play in the consumer decision journey? How can your business influence consumers in the most meaningful and effective way?
This webinar aims to provide you with:
- A new perspective on how consumer behaviour relates to purchasing
- The various decision pathways that consumers follow in making their brand choices
- The major points of influence along the consumer decision journey
Duration: 40 Minutes
Director, Strategic Insights
When & Where
Thursday, 21 July, 2016
Mauris Nec , USA