des marques du
21ème siècle
En collaboration avec Forbes Insights, Quantcast a interviewé plus de 500 décideurs marketing de marques traditionnelles et de pure players dans le monde. L'objectif ? Nous voulions comprendre pourquoi les marques gagnent du terrain - ou perdent du terrain - à l'ère de l'intelligence artificielle.
Les résultats montrent que les grandes entreprises digitales bénéficient de leur statut de pionnier, tandis que les marques plus conservatrices perdent des parts de marché significatives.
Téléchargez le livre blanc "Teaching 21st Century Brands : Modern Brands and the Use of AI" pour comprendre comment l'intelligence artificielle peut ajouter de la valeur à votre marketing et comment des marques expertes en digital peuvent interagir avec le bon public de manière pertinente.
L'étude propose deux outils inédits:
Le tableau de bord de la maturité des marques du 21ème siècle
Il montre ce qui caractérise les pionniers du numérique en forte croissance.
La future feuille de route des marques
Il fournit les meilleures pratiques pour les marques qui souhaitent développer davantage leur marketing.
When & Where
Thursday, 21 July, 2016
Mauris Nec , USA
Session Details
The Real World of Real Time Advertising
Everything you Need to Know About Programmatic
The Road Less Traveled
Insights into the new Consumer Decision Journey
How Fitflop Achieved 750% ROAS
Leveraging Insights for Innovation
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Vice President of Marketing, Quantcast
Senior Vice President of Product Management, Quantcast
Why work with Quantcast?
UNMATCHED TARGETING ACCURACY
Quantcast provides the most accurate, highest-scale demographic targeting. This allows us to find the right target audience across display, mobile and video.
UNIQUE
INSIGHTS
With over 100 million of websites tagged globally, Quantcast is able to provide you with unique audience insights on the online behaviour as well as pre, during and post your campaign (e.g. time to convert, interests of your target audiences, etc.).
LEADING REAL-TIME MODELLING
Quantcast’s superior modelling capabilities recognise and act on realtime changes across every device and bid request.
EFFICIENT USE OF
YOUR BUDGET
The modelling powering Quantcast’s advertising solutions is designed to reach your most valuable prospects in alignment with your campaign goals. This precise targeting maximises ad impact and reduces budget wastage.
PROVEN
RESULTS
Quantcast is working with over 1000 marketers from all industries globally. These brands include the likes of Stage Entertainment, Kaspersky Lab, Deezer, Hunter and many more.
Vice President of Marketing, Quantcast
Senior Vice President of Product Management, Quantcast
