Forbes Insights and Quantcast partnered to survey over 500 high-level marketing leaders at traditional and direct-to-consumer brands. The goal? Understand one thing: how companies are gaining and losing ground in this new AI era.
The results are in: digital leaders are reaping the first-mover rewards, while late adopters are falling further behind.
Download the “Lessons of 21st-Century Brands: Modern Brands & AI Report” eBook to understand the ROI of artificial intelligence and learn the digital best practices connecting savvy brands with their right audience, meaningfully.
You’ll gain two unique growth tools:
The 21st Century Brand Maturity Scorecard
Helping marketers understand the unique attributes of high-growth digital leaders.
The Brand // Future Road Map
List of best practices that brands need to evolve their marketing life cycle.
When & Where
Thursday, 21 July, 2016
Mauris Nec , USA
Session Details
The Real World of Real Time Advertising
Everything you Need to Know About Programmatic
The Road Less Traveled
Insights into the new Consumer Decision Journey
How Fitflop Achieved 750% ROAS
Leveraging Insights for Innovation
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Vice President of Marketing, Quantcast
Senior Vice President of Product Management, Quantcast
Why work with Quantcast?
UNMATCHED TARGETING ACCURACY
Quantcast provides the most accurate, highest-scale demographic targeting. This allows us to find the right target audience across display, mobile and video.
UNIQUE
INSIGHTS
With over 100 million of websites tagged globally, Quantcast is able to provide you with unique audience insights on the online behaviour as well as pre, during and post your campaign (e.g. time to convert, interests of your target audiences, etc.).
LEADING REAL-TIME MODELLING
Quantcast’s superior modelling capabilities recognise and act on realtime changes across every device and bid request.
EFFICIENT USE OF
YOUR BUDGET
The modelling powering Quantcast’s advertising solutions is designed to reach your most valuable prospects in alignment with your campaign goals. This precise targeting maximises ad impact and reduces budget wastage.
PROVEN
RESULTS
Quantcast is working with over 1000 marketers from all industries globally. These brands include the likes of Stage Entertainment, Kaspersky Lab, Deezer, Hunter and many more.
Vice President of Marketing, Quantcast
Senior Vice President of Product Management, Quantcast
