The Brand
Awareness vs Performance
Thursday, December 13 | 2:00 p.m. - 2:40 p.m. EST
Duration: 30 min presentation | 10 min Q&A
One of the most important things brands need to do is also one of the hardest: balance the needs of building brand awareness while simultaneously driving business performance. As technology continues to blur the lines between upper and lower funnel tactics, brands need to figure out how best to do both.
Learn how best practices from direct-to-consumer (D2C) brands, first-party data, and AI-driven automation and optimization can inform your 2019 marketing plans.
Speakers
Steven Wolfe Pereira, Chief Marketing & Communications Officer
Madelyn Lombard, Head of Inside Sales
When & Where
Thursday, 21 July, 2016
Mauris Nec , USA
Session Details
The Real World of Real Time Advertising
Everything you Need to Know About Programmatic
The Road Less Traveled
Insights into the new Consumer Decision Journey
How Fitflop Achieved 750% ROAS
Leveraging Insights for Innovation
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Vice President of Marketing, Quantcast
Senior Vice President of Product Management, Quantcast
Why work with Quantcast?
UNMATCHED TARGETING ACCURACY
Quantcast provides the most accurate, highest-scale demographic targeting. This allows us to find the right target audience across display, mobile and video.
UNIQUE
INSIGHTS
With over 100 million of websites tagged globally, Quantcast is able to provide you with unique audience insights on the online behaviour as well as pre, during and post your campaign (e.g. time to convert, interests of your target audiences, etc.).
LEADING REAL-TIME MODELLING
Quantcast’s superior modelling capabilities recognise and act on realtime changes across every device and bid request.
EFFICIENT USE OF
YOUR BUDGET
The modelling powering Quantcast’s advertising solutions is designed to reach your most valuable prospects in alignment with your campaign goals. This precise targeting maximises ad impact and reduces budget wastage.
PROVEN
RESULTS
Quantcast is working with over 1000 marketers from all industries globally. These brands include the likes of Stage Entertainment, Kaspersky Lab, Deezer, Hunter and many more.
Vice President of Marketing, Quantcast
Senior Vice President of Product Management, Quantcast
